NBC's Progress


Steve Burke said of the NBC broadcast network, “We’re underperforming our peers….We’re starting to make some progress, but there’s a long way to go.”

Starting to make some progress? The season average for NBC's best hope, "The Voice" just fell below "American Idol" despite its massive post-Super Bowl numbers, and "Idol"'s massive 30% decline since last season.

How do NBC's ratings for the first week of May sweeps fare when compared to the first week of last year's May sweeps?

RATINGS DIFFERENCE, YEAR-TO-YEAR
The Office -50% (Carrell's farewell)
The Voice -39%
Dateline Sunday -36%
Celebrity Apprentice -35%
Parks & Recreation -30%
Law & Order: SVU -29%
The Biggest Loser -19%
30 Rock -16%
Dateline Friday -8%
The Today Show (falling into 2nd place)
Community (even)
NHL (up)
NEW SERIES ABOVE NBC'S 1.6 AVERAGE LAST WEEK
Smash (1.8 on Monday)

source: spotted ratings



There's only one conclusion. Steve Burke is talking about hockey. HOCKEY IS NOW NBC'S BEST HOPE.


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