With NBC currently flat-lining every day that doesn't begin with "Mon," maybe it's true that NBC has been successfully using sports as a promotional platform.
Let's look back at the new series NBC was promoting during the last Summer Olympics, in Beijing in 2008.
America's Toughest Jobs
Crusoe
Kath & Kim
Knight Rider
My Own Worst Enemy
A missed opportunity.
How about the new shows for Fall 2009 that were promoted week after week during Sunday Night Football?
Community
The Jay Leno Show
Mercy
Trauma
One fan favorite that continues to hang on by its fingernails.
What about new Spring series promoted during the 2010 Vancouver Winter Olympics?
The Marriage Ref
Parenthood
Who Do You Think You Are?
Two of them are still around, but by no means are they hits.
Fall 2010?
Chase
The Event
Law & Order: Los Angeles
Outlaw
Outsourced
Undercovers
That is embarrassing.
Fall 2011?
Free Agents
Grimm
The Playboy Club
Prime Suspect
Up All Night
Whitney
Ouch.
But Fall 2012 is going to be different!
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